Date: 25 Jun 2024 (Tue)
Time: 11:30 am | 1 Hour
Platform: ZOOM meeting
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https://nationaltrainingweek.gov.my/courseDetails?courseId=5245
Skill Area: Management & Strategic Management
Course Content
Business needs to be highly innovative and productive. How should your business react will give you an edge over competing businesses and revenue growth.
Course Summary
In today’s highly competitive business environment, to develop business from existing clients or potential customers, it is imperative that Business Development, Sales and Marketing Managers segment your customer base accordingly. This allows effective management and approach to fulfill the segment’s needs by identifying the blue ocean strategies. In addition, each strategy should be different for each segment, as it will directly impact the action and behavior of these different levels of customers.
